Eric Watkins is not only a fierce competitor in the ring and on the trails, but he is also a visionary entrepreneur seeking support for his business endeavors. Through his efforts in putting on big boxing shows and his innovative platform, athlete.store, Eric is creating new opportunities for athletes to capitalize on their personal brands. Athlete.store empowers athletes to sell personalized merchandise featuring their face and brand, allowing them to directly profit from each sale. Additionally, the platform provides athletes with personalized websites and online stores where they can sell or promote anything they choose. Eric’s mission is to elevate athletes' earning potential and help them take control of their financial futures through these exciting new avenues.